On-hold marketing
What do your callers hear while they wait?
Every caller on hold is already listening. Silence or a beep tells them nothing about you. We write, voice and produce your on-hold marketing free, where most providers charge for it.
Without on-hold marketing
- Unsure the business is professional
- Frustrated by silence or a beep
- Wondering “do they care?”
- Ready to hang up and ring someone else
With Padel
- Reassured they rang the right place
- Welcomed and valued
- Happy to wait
- Hearing what else you can do for them
- of callers on hold with no message hang up within 60 seconds
- 70%
- of callers who hang up never call back
- 34%
- prefer a professional message to silence
- 88%
- buy something they heard about on hold
- 16%
Listen
Hear what yours could sound like.
A joinery workshop
Harbour Joinery
Warm, female voice · 0:23
A care provider
Meadow View Care
Warm, male voice · 0:21
A car dealer
Oakfield Motors
Clear, female voice · 0:22
Example businesses, written and voiced by our studio. Yours is written for your business, with music of your choice.
Why it matters
Your phone line is your first impression.
A blank billboard
Your phone line is a billboard every caller sees. Silence leaves it empty.
A shop with no sign
Dead air makes a business feel closed, even when it is busy.
Your first handshake
Callers judge you in the first few seconds, before anyone answers.
What it does for you
Make the wait work for you.
Sell what you do
Tell a listening caller about the products and services they did not know you offer.
Fewer repeat calls
Answer the common questions before anyone picks up.
More visits to your website
Point callers to your booking page, your shop or your reviews.
Trust before hello
A professional voice tells them they rang a business that cares.
Opening hours, said once
Holidays, closures and hours, so nobody waits for an answer that is not coming.
Your brand in their ear
The same name, tone and promise every caller hears.
For Padel customers, all of this is included.
- A script written for your business
- A professional British voice
- Music to suit your business
- Your welcome message
- Your out of hours message
- Your on-hold marketing message
- Seasonal updates
- Changes whenever you need them
Make yours
Yours, written and produced free.
Write what callers should hear, or leave our words and we write it with you. Pick a voice and music, tell us who you are, and we produce the finished message for your phone system.
Questions about on-hold marketing.
Is it really free?
Yes. Most providers charge to produce on-hold marketing. We write it with you, record it in a professional British voice with music, and send you the file at no cost.
Do I have to be a Padel customer?
No. Tell us who you are with and what phone system you have, and we make the file for that system. Padel customers get the full set of messages, kept up to date.
Will it work on my phone system?
We send a standard audio file most phone systems accept. If yours needs a particular format, tell us your system and we send it that way.
Can I change it later?
Yes. Seasons, offers and opening hours change. Ask us and we produce a new one.
The Keep-It Promise
Make every second on hold count.
Hear the examples, then make yours. It costs nothing, and it takes two minutes.